hero image of blog post - mobile application vs. mobile website Which is better in 2021

mobile application vs. mobile website Which is better in 2021

Hundreds of people regularly look for apartments - as reported by Allied Market Research, in their new report titled, “Real Estate Market by Property and Business: Opportunity Analysis and Industry Forecast, 2019–2026,” the global real estate market size was valued at $6.8 trillion in 2018, and is projected to reach $8.6 trillion by 2026, growing at a CAGR of 2.8% from 2019 to 2026.

People also search for good healthcare -  according to Weber Shandwick and KRC Research report, titled “The Great American Search for Healthcare Information report” the Internet facilitates healthcare information gathering. The study finds that nearly three-quarters of Americans (73%) obtain health-related information from the Internet. This is a substantial increase since a 2013 study from the Pew Research Center’s Internet & American Life Project found that 59% of U.S. adults looked online for health information in the past year.*

Also according to Blueshore - people are in need of financial advice. Financial planning can help people determine their short and long-term financial goals and create a balanced plan to meet those goals.

The growing demand and the accelerated pace of life leave people less and less time to independently solve such problems. Who will be contacted more often for help in these matters in a real estate/healthcare market and fintech? To someone who can solve them not only qualitatively, but also faster than others. The mobile real estate application will give your business a competitive advantage.

In this article, as Mobile Reality experts, we share how to choose between a mobile application and a mobile website. 

In the right corner of the ring is Mobile Website

mobile website

The mobile version of the site differs from the regular version in that it adapts to all mobile phone screens. It should be convenient for users to interact with the content on the site and the online store.

It should be borne in mind that the mobile version of the site is very important with a constant increase in the number of mobile phone users. When compared with a mobile application, the mobile version of the site has its advantages and disadvantages.

Advantages:

  • The cost of a mobile website is included in the cost of creating a website design initially.

  • For a mobile site, you do not need to create a new site for different platforms, since it works the same on all mobile devices.

  • The mobile site does not need to be uploaded to stores in advance.

Disadvantages:

  • Multiple domain/URL – may have implications for SEO, and sharing content on social media becomes an issue 

  • Requires redirection – mobile users will be redirected to the optimized view, and vice versa, adding additional page load time 

  • Extra work – you’ll have two different sets of content to manage and maintain

At the same time, there are many sites that are very poorly adapted to mobile devices. When the choice lies between a mobile site or an application, remember that advertising, pop-ups, and useless content are not the best helpers when creating a convenient online store.

In order not to overload the site with unnecessary elements, avoid complex site structures and intrusive animations.

In the left corner of the ring is Mobile App

mobile app

The mobile application has a lot of useful features for online sales that are not available on the mobile site. If you need to decide whether to order a mobile website or an application, then below is a list of mobile device functions that can be used in a mobile application.

Advantages:

Geolocation to contact the nearest company office.

  • Push notifications to inform people about the current status of their order.

  • A camera to scan barcodes and get product information.

  • Augmented reality to expand the possibilities, as in the Denaris VR tech project, developed for business cards. You can download the application from the link.

  • Identification using a fingerprint to save customers from the tedious routine, for example, entering a password and login.

Disadvantages:

  • Additional development costs

  • Additional installations. Before a user can download a mobile app from the store, it needs to be placed there.

Unlike a mobile site, a mobile application engages customers more and helps them to monitor changes in the online store faster. Push notifications are a great advantage for online retail. But unlike the mobile version of the site, the mobile application requires additional time and money.

First-round

The main goal?

First of all, the client must decide why the business needs a mobile application or a mobile version of the site. If the client initially wants a mobile application, then it is worth considering that the mobile version of the site will bring profit faster and reach more of the audience. And a mobile application should be chosen if the client wants to make the most of all the modern functions of smartphones, where web development technologies are powerless.

Second-round

New clients or old users?

If the company has already established itself in the field of eCommerce, then it is worth investing in creating a mobile application that will help increase the loyalty of the audience. According to the comScore website in the Mobile Applications report for 2016, users spend 20 times more time using a mobile application than the mobile version of the site. Mobile applications increase the loyalty of existing users, unlike the mobile version of the site.

According to the comScore website in the Mobile Applications report for 2016, users spend 20 times more time in the mobile application than on the mobile version of the site.

When choosing a mobile version of the site or a mobile application, it is worth considering that the site attracts 3 times more unique visitors per month, compared to the application.

The site attracts 3 times more unique visitors per month, compared to the application.

It should be clearly understood that both solutions have both advantages and disadvantages for business. Hypothetically, if the client has an unlimited budget and there are no clear deadlines, then it is possible to implement both a mobile application and a mobile version of the site for business, since they solve different tasks. It is important to understand which task is more important now: to find new customers or to increase brand commitment.

Conclusion

Customers who want to use the native features of modern smartphones to diversify the user experience of customers choose a mobile application.

If the goal is to attract new customers to the online store, then the best choice is the mobile version of the site.

The Mobile Reality  Team can provide services for the development of a mobile application and an adaptive version of the site. You can read about our work process and chat with us, discuss what fits you more right here.

*Health Online 2013,” Pew Research Center’s Internet & American Life Project

Other sources: 

https://www.alliedmarketresearch.com/press-release/real-estate-market.html

https://www.blueshorefinancial.com/ToolsAdvice/Articles/FinancialPlanning/TenReasonsWhyFinancialPlanningIsImportant/

https://www.webershandwick.com/wp-content/uploads/2018/11/Healthcare-Info-Search-Report.pdf

https://dinarys.com/ru/blog/mobile-website-or-app

24.09.2021Stanislav Naborshchikov
Matt Sadowski / CEO of Mobile Reality
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